Meet Ramesh Yadav, a farmer from the lush fields of Nashik. For years, Ramesh struggled to sell his spinach and cucumbers in local markets, often forced to accept unfair prices from middlemen. Despite putting in hours of hard work, his earnings barely covered his family’s needs.
Everything changed when Ramesh partnered with ROOT. Now, he supplies his fresh harvest directly to households in the city. Without middlemen, he earns 30% more income, ensuring a better life for his children. Most importantly, he knows his vegetables are reaching families who truly value organic produce.
“For the first time, I feel like my work is respected,” says Ramesh. “ROOT has given me hope and security for the future.”