About us
Our Mission
We strive to make organic fruits and vegetables accessible and affordable for every household. By connecting farmers directly to consumers, we ensure fair prices and dignity for farmers. With 10-minute delivery and blockchain-backed authenticity, freshness is always guaranteed. Our goal is to build a healthier, sustainable future for people and the planet.
The Fresh Concept
At ROOT, freshness is not just a promise — it’s our foundation. We believe that the journey from the farm to your plate should be as short as possible. That’s why we partner directly with local farmers to bring you 100% organic fruits and vegetables harvested at their peak and delivered to your doorstep in just 10 minutes.
No middlemen, no long storage times, no compromise on quality. Every product you receive comes with traceable authenticity, eco-friendly packaging, and the assurance of fair earnings for farmers.
With ROOT, freshness isn’t only about the food — it’s about creating a healthier lifestyle, a stronger farming community, and a more sustainable future.
Our Creations
Explore our handpicked fruits and vegetables, each carefully sourced to convey freshness, quality, and a touch of nature's bounty.
Meet our team of experts
Dedicated professionals driving our commitment to quality
Himanshu Pawar
Chief Executive Officer
Himanshu is the driving force behind the company. With a passion for innovation and leadership, he actively contributes to product development, marketing, and customer experience strategies. Known for his academic excellence and problem-solving skills, he has consistently demonstrated a blend of vision, discipline, and hands-on dedication that inspires the entire team.
Hrugved Kute
Chief Marketing Officer
Hrugved is our expert in the fruit and vegetable industry. A skilled researcher and data analysis expert, he brings valuable insights into customer behavior and market trends. With his strong knowledge of the industry, Hrugved drives strategies that position our brand for growth while ensuring customers receive the best quality and value.
Parth Patil
Chief Financial Officer
As the CFO of our company, Parth ensures the company’s financial health with sharp analytical and strategic insight. Renowned for his exceptional analytical and mathematical skills, he combines data-driven decision-making with practical on-ground research. A natural communicator, Parth bridges numbers with people, making complex financial strategies clear and actionable. His expertise ensures the company remains both stable and forward-looking.
Malhar Thakare
Chief Operations Officer
Malhar brings a hands-on perspective to the company’s operations. Drawing on real-world expertise in logistics and experience with advanced machinery, he ensures smooth operational processes. A passionate advocate for farmers and farms, Malhar combines his love for nature with extensive NGO work to drive sustainable growth. Known for his strategic thinking and practical approach, he leverages his professional acumen to take the company to the next level.
Yug Chhajed
Chief Technical Expert, CEO (Cloud Developers)
Yug, drives the technology behind ROOT, building our app, blockchain traceability, AI-driven systems, and 10-minute delivery network. With a passion for innovation and sustainability, he ensures ROOT stays reliable, fast, and farmer friendly.