“Why 10 minutes?” they ask us. “Why the rush?”
The answer is simple — it’s not about the rush. It’s about proving that freshness can be instant. Think about it: we live in a world where entertainment streams at the click of a button, cabs arrive at our doorstep in minutes, and payments move across the globe in seconds. Yet, when it comes to food — the very essence of life — people are still told to wait. Wait for deliveries that take hours. Wait for freshness that loses its shine. Wait for trust that never comes.
ROOT set out to challenge that idea. Our 10-minute delivery is not just speed — it is a statement. It says: Your health cannot wait. Your trust deserves immediacy. Freshness should not come tomorrow, it should come now.
Behind this promise is more than just logistics. It’s technology, streamlined systems, local farmer networks, and community-driven hubs. Every time a bundle leaves our station, it carries more than produce — it carries confidence. The confidence that freshness is no longer delayed, and honesty is no longer optional.
So yes, we deliver in 10 minutes. But in reality, what we are delivering is a better world: a world where food respects time, health, and the dignity of both farmers and families.